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Open to relocation · Remote / Hybrid

Urooj
Ameen
Minhas

Product design
UI / UX
Brand identity
Design systems
Senior Product Designer Digital products and brands, from concept to launch. Islamabad, Pakistan

// About

I'm a product and visual designer who enjoys turning ideas into simple, useful, and engaging digital experiences. I focus on creating clean designs, easy-to-use interfaces, and visuals that help brands stand out.

Senior Product, UI/UX & Visual Designer with 8+ years of experience creating digital products, web and mobile applications, brand identities, and marketing assets across fintech, blockchain, cryptocurrency, SaaS, healthcare, education, e-commerce, beauty, finance, and technology. My expertise spans product design, UX/UI, branding, design systems, visual communication, creative direction, and AI-powered design workflows.

10+Years of experience
50+Projects completed
8+Industries experienced
02LanguagesFluent in English & Urdu
AIAI-fluent workflowsGenerative AI & agentic tools

// Experience

Work experience

2016 — Present

Senior Visual, Brand & Creative DesignerDigital Code (SMC-PVT) Ltd

End-to-end product, UI/UX and visual design across SaaS, FinTech, Healthcare and Web3. Built design systems, dashboards, brand identities and developer-ready specs.

Aug 2022 – Present

Visual, Brand & Creative Design LeadTipping Points

Led and mentored a team of 7+ designers. Owned digital products, campaigns, gamification and onboarding from concept to launch.

Feb 2018 – Aug 2022

Junior Visual, Brand & Graphic DesignerHayatTech

Websites, mobile apps, logos and marketing collateral for Healthcare, Education, Real Estate and E-commerce clients.

Dec 2016 – Jan 2018

// Skills

Skills

Product & UX

Product discovery · UX research · User flows · Wireframing · Prototyping · Usability testing · Responsive & mobile UI

Visual & Brand

Brand strategy & identity · Logo & guidelines · Typography & iconography · Layout & grids · Campaigns · Print & packaging

Tools

Figma · FigJam · Adobe XD · Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · Zeplin · Notion · Canva

Process

Design thinking · Agile (Scrum) · Cross-functional work · Stakeholder management · Design systems · Developer handoff · Team leadership

// Community

Sharing what I know.

  • Instructor

    Parashoot Studio

    A 3-day workshop on Canva and design fundamentals.

  • Instructor

    Lighthouse Pakistan

    Visual principles, typography and applications for digital and print.

  • Instructor

    Women's Digital League Pakistan

    UI design and building clear, user-friendly interfaces.

  • Volunteer

    Friends of Figma Islamabad

    Social media, pitch decks and event visuals.

  • Volunteer

    Interaction Design Foundation (IxDF)

    Supporting the local IxDF design community.